Web design & development · Central Victoria

A website built around your business.

Web F5 builds websites for trades, local businesses, and ecommerce brands across Victoria. Our discovery process means we understand your business before we write a line of code.

No templates. No guesswork. A site that actually works for you.

No lock-in contractsFixed-price quotesReal people, real builds

Recent projects

Outright ElectricalValley Feeds & GeneralHorse HayAustralian Trenching and ExcavationsChuck E ElectricalF.S.M. Recycling and DemolitionsApptiSpeechless ElectricalLet's Get TrowledLKF Contracting

The problem

Most small business websites fail before they're even launched.

It's not bad luck, it's the same four problems, every time. Our discovery process is built specifically to fix them.

Built for everyone, suited to no one

Template sites look like every other business in your industry. Your competitors have the same one; and so does the one down the street.

Nobody asked the right questions

If the agency doesn't understand your business, your customers, or your goals; the site won't either. Guesswork costs money and time.

Slow, vague, and over budget

Without a clear brief, projects drag out. Scope creep kicks in. The final invoice surprises nobody more than you.

Launched and forgotten

A site that can't be updated, found on Google, or adapted as your business grows is a liability; not an asset.

The Process

Six steps to perfection

Our proven methodology turns your brief into a complete, execution-ready web presence.

Upload Your Brief

Share your vision, goals, and requirements in a single document.

01

AI Analysis

Our AI extracts key insights, identifies gaps, and clarifies scope.

02

Expert Review

Our team reviews and adds strategic recommendations.

03

Execution Plan

Get a detailed roadmap with milestones and timelines.

04

Asset Generation

Receive wireframes, prototypes, and design system ready to build.

05

Launch Ready

Deploy your project with confidence using our templates.

06

Why Web F5

Why businesses choose us over a bigger agency.

Size isn't the advantage it used to be. Here's what actually matters.

Better questions.

Our discovery wizard is a structured process that forces clarity before any work begins. A better brief means a better site, with far fewer surprises along the way.

Built for your needs.

No upselling features you don't need. No bloated page builders. Clean, fast, maintainable websites built to suit your business, not the agency's preferred workflow.

We're not going anywhere.

We're a small local agency based in Central Victoria, not an offshore churn operation. When something needs fixing, you're not lodging a support ticket into a queue.

Client reviews

What our clients say

5.0 · 9 reviews on Google

“Web F5 transformed our website. Thanks to their SEO and web design, we now rank on the first page. Highly recommended.”

CO

CJ Ogston

Australian Trenching & Excavations

Investment

Straightforward pricing for real projects.

Every project is scoped individually; these are starting points, not hard limits. Tell us what you need and we'll come back with a fixed quote.

Starter

A professional, mobile-friendly website to get your business found online. Built lean and fast, priced to compete with DIY builders, minus the DIY.

From
$2,500one-off
Get a quote →
Professionally designed, streamlined build tailored to your business
Up to 8 pages
Mobile-first and fast-loading
Contact form and click-to-call
Google Business Profile setup
Basic on-page SEO
Most popular

Professional

A custom-built website designed to generate real enquiries and rank locally, with the content, blog and SEO depth to back it up, or a full Shopify store if you're ready to sell online.

From
$6,500one-off
Get a quote →
Custom design, no templates
Up to 20 pages
Mobile-first and fast-loading
Blog and content sections built for local SEO
Google Business Profile setup
or
Full Shopify store with cart and checkout

Shopify stores require a separate Shopify subscription, billed directly by Shopify, from around $56/month.

Hydrogen / SaaS

A fully custom headless Shopify storefront or bespoke web application, built for scale, speed, and a product that looks nothing like an off-the-shelf theme.

From
$15,000one-off
Get a quote →
Custom React / Hydrogen storefront
Shopify Storefront API integration
Built for high-volume, scaling products
PageSpeed 95+ performance target
No theme limitations or app conflicts
or
Bespoke web application or SaaS build
Custom backend and database architecture
Scoped and quoted per project

Hydrogen stores require a Shopify subscription billed directly by Shopify. SaaS projects are scoped individually.

Not sure which applies to you? Start the discovery wizard and we'll work it out together.

Hosting, domains & more

Everything your site needs to go live.

Hosting, domain registration, SSL, and business email, all managed for you.

Web hosting

All prices are in AUD and exclude GST. Hosting billed monthly or annually; annual plans attract a discount. Domain pricing varies by TLD and registration period.

SEO Packages

Rank higher. Get found. Stay there.

Ongoing SEO that compounds over time, built around your location, your industry, and the customers you actually want.

Local

For single-location trades and small businesses wanting to rank in their suburb or town.

From
$499/month
Get started →
Google Business Profile optimisation
2 optimised pages per month
Local keyword research & targeting
On-page SEO fixes
Citation building
Monthly performance report
Most popular

Growth

For growing businesses targeting a wider region and competing for multiple high-value keywords.

From
$999/month
Get started →
Everything in Local
4 optimised pages per month
Regional keyword expansion
Link building (3–5 links/month)
Competitor ranking tracker
Google Ads integration advice
Monthly strategy call

Authority

For established businesses wanting dominant local and regional authority in competitive industries.

From
$1,899/month
Get started →
Everything in Growth
8 optimised pages per month
Backlink outreach campaigns
Schema markup implementation
Core Web Vitals monitoring
Quarterly strategy session
Priority support

All SEO packages are month-to-month on the monthly plan. Annual plans are billed upfront and attract a 10% discount. Prices exclude GST. Results typically become measurable within 60–90 days.

Common questions

Questions? We have answers.

If something isn't covered here, start the wizard and ask us directly.

Ready to transform your brief?

Join agencies and studios already using Web F5 to deliver faster, better projects.